Winning the War for Talent by Chris Czarnik

Author:Chris Czarnik
Language: eng
Format: epub
Publisher: Sourcebooks
Published: 2020-07-10T00:00:00+00:00

Supercharging Your Referral Program

It is important to create a referral incentive program that truly motivates employees. With money all but off the board (we have discussed its shortcomings as an incentive), the most motivating incentive of all is paid time away from work. You have an opportunity here to create an incentive system that will truly have your employees talking to their friends and neighbors about coming to work for you.

This incentive program would have five main attributes:

1. The incentive is given to the employee when the person they referred is hired, not after six months or a year.

2. The paid time off is strongly encouraged to be a vacation for the entire family (or at least including the spouse or significant other).

3. The employee is encouraged to take pictures and use social media to document their time away.

4. Consent to use those pictures and social media as an advertising tool for the organization would be accompanied by some amount of money that could be used during the trip.

5. Notices about the availability of this new incentive program need to be communicated as much as possible to the employees’ entire households (mass mailing to “the family of” all employees).

What we know so far in our research is that in order for incentives to work, they need to be immediate and significant, and they need to create an emotion.

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